• About Us
  • Advertise
  • Privacy Policy
  • DMCA
  • Contact Us
  • Follow on Google News
Monday, February 2, 2026
  • Login
Kerala Reporter
  • Home
  • Kerala
  • India
    • National
    • State News
  • Business
  • Auto
  • Education
  • Lifestyle
    • Health & Fitness
    • Food
    • Fashion & Beauty
    • Photography
    • Travel
  • Entertainment
  • Finance/Money
  • Tech
    • App News
    • Gadgets
  • Others
    • Agriculture
    • Astrology
    • Sports
    • Politics
    • Press Release
    • Religion
    • Science
    • Social Work
    • World
No Result
View All Result
Kerala Reporter
No Result
View All Result
Home Lifestyle

BOOK DISCUSSION – Ganga: Reimagining, Rejuvenating, Reconnecting

Kerala Reporter by Kerala Reporter
February 14, 2022
in Lifestyle
0
Share on FacebookShare on Twitter

New Delhi: The much-awaited discussion on the book Ganga: Reimagining, Rejuvenating, Reconnecting was organised virtually by Rishihood University, City Book Leaders and Rupa Publications. The book is co-authored by Rajiv Ranjan Mishra, Former Director-General, National Mission for Clean Ganga, Retired IAS and Puskal Upadhyay, IDAS Financial Advisor, NDMC.

Apart from being India’s longest and most revered river, Ganga and her tributaries traverse eleven states and provide a livelihood to nearly 43 percent of Indians. Despite being so special, Ganga has been getting polluted, with its ecology and flow endangered. Many initiatives to clean the river ended up either being hugely inadequate or dismal failures. The dilemma before the new team of National Mission for Clean Ganga was not just the enormity of the task, but also have to bear the scar of past failures. This haunting legacy stayed with them every step of the way in their long, complex and daunting journey.

Related Posts

India’s Mental Well-Being Landscape Sees a Shift with the Launch of “NLP Gurukul (™) by Partha Roy 

India’s Mental Well-Being Landscape Sees a Shift with the Launch of “NLP Gurukul (™) by Partha Roy 

January 31, 2026
Adoleez Nutrition: A Teen-Focused Protein Brand Built to Change How Young India Consumes Nutrition

Adoleez Nutrition: A Teen-Focused Protein Brand Built to Change How Young India Consumes Nutrition

January 26, 2026

From the beginning, the team adopted a radically different and holistic approach to resolve the ‘wicked problem’ while dealing with multiple stakeholders and their clash of ideas on the road ahead. This insider’s account by two change-makers chronicles this long and complex journey so far transcending the challenges of over-abstraction of water, pollution abatement, bringing behavioural change, and making collaborative partnerships to achieve their goals. More importantly, it brought back some of the love and respect of the people for its Mother and Goddess. 

Shri Rajiv Ranjan Mishra, shared that the efforts for cleaning Ganga had been made for many years but the novelty of Namami Gange Mission was mainly in terms of its comprehensiveness and sustainability of efforts. “There was a shift from cleaning Ganga to Rejuvenating Ganga, a paradigm shift”, he added. He also spoke about the advantages he had in terms of adequate resources and freedom of taking prompt decisions. 

Shri Puskal Upadhyay its co-author, shared his experience of working on the project and the book reflecting his bond with Ganga. In his words, “once you connect with Maa Ganga, she transforms you.” Speaking about the uniqueness of Ganga waters he shared that it was not just a matter of faith but a study conducted in association with National Environmental Engineering Research Institute (NEERI) had also confirmed unique properties of its waters enabling Ganga to retain a near saturation dissolved oxygen state in spite of heavy pollution load. This is primarily attributable to existence of bacteriophages, effect of its flora and fauna in upper reaches and the minerals in its bed. 

Speaking about the role of villages in reviving Ganga, Rajiv Ranjan Mishra emphasized that making people aware about their livelihood being linked to river in rural areas was a very significant step. From building toilets to encouraging organic farming it is a very holistic approach. Even rural youth (trained as Ganga Praharis, NYK Ganga Doots and Ganga Mitras) came forward to preserve Ganga’s biodiversity by saving dolphins, turtles, cleaning river banks and protecting wetlands etc. Puskal Upadhyay added that in urban areas the threat to the river comes from the absence of people river connect but villages especially Ganga Grams could come up as ideal communities in sync with river and set example for urban areas. Taking up the challenge in villages would prevent worsening of situation unlike in urban areas.

Shri Mohit Gupta, coordinated the talk on behalf of City Book Leaders. He said that the book is a story of change. It shows how we can include every part of society to bring a change. He shared that his biggest take away from the book is that there is no bigger and better teacher than nature itself. Shri Sahil Aggrawal, CEO, Rishihood University congratulated the authors and said that the book is an eye-opener on the challenges of rejuvenating a massive river like Ganga. He added that the book also makes an interesting management case-study. He updated the audience on upcoming programmes on water issues in the university.

The authors are categorical that the task is not yet over, much more needs to be done. However, the successful journey so far, as demonstrated by the findings of this book, is a testament to the fact that a job well begun is not just half done, but also provides a road map for future successes.

The book is published by Rupa Publications. It is available on all leading online platforms and book stores.

Tags: City Book LeadersGanga: Reimagining Rejuvenating ReconnectingNational Mission for Clean GangaPuskal UpadhyayRajiv Ranjan MishraRupa Publications
Previous Post

Watch anything for free on Zee5 for free from 12 to 14 February

Next Post

Ooka Radio opens the biggest captive audience platform for Independent Artist

Kerala Reporter

Kerala Reporter

Related Posts

India’s Mental Well-Being Landscape Sees a Shift with the Launch of “NLP Gurukul (™) by Partha Roy 
Lifestyle

India’s Mental Well-Being Landscape Sees a Shift with the Launch of “NLP Gurukul (™) by Partha Roy 

by Kerala Reporter
January 31, 2026
0

"India’s mental well‑being is at a crossroads. According to the...

Adoleez Nutrition: A Teen-Focused Protein Brand Built to Change How Young India Consumes Nutrition
Health & Fitness

Adoleez Nutrition: A Teen-Focused Protein Brand Built to Change How Young India Consumes Nutrition

by Kerala Reporter
January 26, 2026
0

Adoleez Nutrition is a Pune-based startup founded by Prathamesh Pardesi,...

How Argent’s 30-Day Test Is Setting a New Standard in Everyday Jewellery

How Argent’s 30-Day Test Is Setting a New Standard in Everyday Jewellery

January 22, 2026
CAMPAIGNS THAT MAKE SENSE by Charlie Varma launches on Amazon Kindle to help beginners run goal-first marketing across Meta, LinkedIn and Google

CAMPAIGNS THAT MAKE SENSE by Charlie Varma launches on Amazon Kindle to help beginners run goal-first marketing across Meta, LinkedIn and Google

January 15, 2026
Redefining Purity in Perfumery: The Vision of Shabeena Ansari

Redefining Purity in Perfumery: The Vision of Shabeena Ansari

January 2, 2026
The $300 Billion Productivity Crisis: How Menthra Is Rethinking Workplace Mental Health

The $300 Billion Productivity Crisis: How Menthra Is Rethinking Workplace Mental Health

December 31, 2025
Next Post

Ooka Radio opens the biggest captive audience platform for Independent Artist

CapitalBay.News Website Announce Brand Makeover

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

Riverdale Aerovista launches “Home and Happiness” offer for Home-Seekers

5 years ago

Agarwal Vidya Vihar celebrated the 72nd Republic Day

5 years ago
Vyomika Space Academy and Spark Skills Development Institute Join Hands to Establish Gujarat’s First Kalam-Sarabhai Space Science & Innovation Lab in Ahmedabad

Vyomika Space Academy and Spark Skills Development Institute Join Hands to Establish Gujarat’s First Kalam-Sarabhai Space Science & Innovation Lab in Ahmedabad

2 years ago
MoS Ashwini Kumar Choubey stresses on the value of ‘Vasudev Kutumbakam’ at BRICS CCI’s event Startup Stories

MoS Ashwini Kumar Choubey stresses on the value of ‘Vasudev Kutumbakam’ at BRICS CCI’s event Startup Stories

3 years ago

BROWSE BY CATEGORIES

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • India
  • Kerala
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World

BROWSE BY TOPICS

AI Arna Dairy Artificial intelligence author Bengaluru cybersecurity Delhi Digital Marketing Dr. Jitendra Matlani Dubai Education entrepreneur Fairplay Geeta University Gujarat Hyderabad Influencer innovation investment Kerala Kingston Technology K Raheja Corp Homes memory products and technology solutions mental health model Mumbai music Music Industry Nidarshana Gowani Nitin Passi Noida personal loan photography Pune real estate research Shantanu Bhamare social media influencer Surat Tata AIA Life Insurance technology The Circle: Founders Club The Circle FC XLRI XLRI Jamshedpur

POPULAR NEWS

  • "My character of Geeta is completely opposite from my real life "says Middle Class Love actress Kavya Thapar as she shares a glimpse of her new Telugu film along with superstar Sundeep Kishan

    “My character of Geeta is completely opposite from my real life, “says Middle Class Love actress Kavya Thapar as she shares a glimpse of her new Telugu film along with superstar Sundeep Kishan

    0 shares
    Share 0 Tweet 0
  • Now our E-store India has become an international company

    0 shares
    Share 0 Tweet 0
  • Akanta Ayurveda & Yoga: Cherai’s Exclusive Ayurveda Resort in Kerala with Licensed Hospital Care

    0 shares
    Share 0 Tweet 0
  • Nishtha Solanki the mastermind behind Atikin Foundation

    0 shares
    Share 0 Tweet 0
  • Book Launch of “My Career My Choice” Achieving Success with Abhishake De Sarkar

    0 shares
    Share 0 Tweet 0

Follow us on social media:

Recent News

  • India’s Mental Well-Being Landscape Sees a Shift with the Launch of “NLP Gurukul (™) by Partha Roy 
  • Best Digital Marketing Agency in India
  • Adoleez Nutrition: A Teen-Focused Protein Brand Built to Change How Young India Consumes Nutrition

Category

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • India
  • Kerala
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World
February 2026
M T W T F S S
 1
2345678
9101112131415
16171819202122
232425262728  
« Jan    
  • About Us
  • Advertise
  • Privacy Policy
  • DMCA
  • Contact Us
  • Follow on Google News

© 2022 Kerala Reporter - Design & Developed by Brand Maker RD.

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Kerala Reporter - Design & Developed by Brand Maker RD.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In